How We Helped a Glasgow Restaurant Get Noticed With Video Content
Here's the story of how we shot a day’s worth of video content at Ho Wong in Glasgow, and generated 100k of organic views on socials without spending a penny in ads.
Here's what we did.
So we shot some beautiful, high-quality promo video content at Ho Wong, a legendary Chinese restaurant on Glasgow's Waterloo Street, for one working day. We shot with a two-person crew and a stripped back, minimalist lighting rig, borrowing hand models in the restaurant when they were available. We shot enough material to produce portrait, landscape and square outputs of one hero promo video, plus fifteen short extracts for socials. We put together a cool little Reel of behind-the-scenes footage here, so you can see exactly what the production was like on the day.Now - this is obviously easier said than done. We're well established for our handsome video production in Glasgow, and of course, food photography is a bit of an agency specialty here. So we have a lot of experience in terms of shooting, lighting and even styling the food - delicate arts, all - and in getting through decent volume in a shoot day. And we also understand how to make social content that's engaging, on the clock. So I'm making it sound more simple than it is. But anyway - here's what we came up with:
So how did it go?
Well, this single shoot yielded fifteen separate offcuts for social media, plus the main promo film. And across those outputs (which of course, we supplied in various crops for different platforms), we were able to generate over 100k views across Facebook (17k) and Instagram (84k), which you can verify on their Reels page. The client didn't spend a penny over this period on promoting the content, so those are organic views - reaching up to 40% non-followers (i.e. fresh eyes from people not currently following the restaurant on socials) with any given post. So it went great!And why is that good?
Well, putting aside that eye-popping free organic reach, fifteen video outputs plus a hero promo film takes care of about a year's worth of video content on socials. This content supplemented a busy two day's food photography, giving the client enough content to post every couple of days for a year on their Instagram grid. And because the shoots were designed to highlight their key differential offering - focusing on things like the incredible interiors, and the tableside service of shredded duck, or sea bass being prepped and dressed at the table - the content helped Ho Wong to grow their social following and reinforce their positioning at the luxury end of the market. The content was amplified by food critics like Tam Cowan, and helped a long-established restaurant - trading since 1986 - find a young new audience on social media without chasing TikTok trends or lowering perceived quality.